Getting Started on Discover Yorkshire Coast

DYC stakeholder sessions

When we started as a company, we had a list of websites that we would love to work on. As we are all very passionate about where we live there wasn't anything higher on that list than the tourism website for the Yorkshire Coast. Well, we’re thrilled to announce that we have been asked to work on it.

The DiscoverYorkshireCoast.com website is a very popular and important website for both Scarborough Council and for tourism businesses up and down the coast. It’s recently enjoyed its most successful year to date with over a million unique visitors to the site in 2013 alone. The tourism stats for the area are staggering, too: the visitor economy in 2012 contributed £470m to the local economy in terms of visitor spend and supported in the region of fifteen and a half thousand jobs. In the same year, Scarborough was identified as the third most important destination in the UK for domestic overnight stays, behind London and Blackpool but ahead of Great Yarmouth, Torquay and Bournemouth. There are a lot of people who depend on the website for their income, including nearly 1,000 accommodation establishments – and many attractions and support businesses spread along the coast.

It's a large and complicated task, one which we are looking forward to immensely, and work has already begun. We’ve worked with Adrian from Electric Angel who ran a number of stakeholder sessions to discuss the website in its current form and where they would like to see it go. Over the coming weeks the Askew Brook team have been invited to talk with various groups up and down the coast, so if you want to be involved just let us know.

The next stage is to design and develop the site in time for an autumn/winter launch – stay tuned for more updates.

Update: The site is now live

Back to blog