The Golden Apron - Concept, print and website design and build

The Golden Apron is a cookery competition for 14-to-19-year-olds that is run by The Yorkshire Wolds Cookery School and James Mackenzie, chef owner of the Michelin-starred Pipe and Glass Inn.

The project required us to develop a concept that would carry across a wide range of digitial and printed media. The print material is sent out to schools and ASDA stores across the county.

We needed to create a concept that would appeal to the wide age range as well as encourage entries from teenagers who have just started exploring cooking as a hobby as well as those those who are well down the road to making it their career.

The website also encourages Golden Apron entrants to apply online for the first time. We created a system that would help the organisers collaborate and come to a decision on who to shortlist.

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The Golden Apron Homepage The Golden Apron Content page The Golden Apron Print The Golden Apron Roller Banner