Anglo American's Woodsmith Project are bringing the biggest single private sector investment to the North of England, through the construction of a new low environmental impact polyhalite mining project on the North Yorkshire coast.
Askew Brook are supporting and shaping the digital strategy across each part of the business, supporting IT, external communications, recruitment and marketing. We’re constantly feeding into the organisation and have developed solutions that communicate real-time engineering information across geographical locations, created interactive microsites to communicate the engineering story, gathered and analysed visitor data, and integrated with a range of enterprise systems.
We also play a key role in the marketing of their end product, POLY4. The product is of interest to buyers, scientists and farmers from all over the world who each need very specific information.
The website therefore has to present a large volume of geographical and scientific data to a worldwide audience, in a simple and easy to access fashion. The website has been translated to Mandarin and tools have been developed to support sales staff keep in contact with the team at Head Office.
“The team at Askew Brook have become trusted partners on the project, helping us with a range of complex website projects for a diverse range of audiences. Their knowledge, responsiveness, flexibility and ability to develop solutions rapidly has been invaluable for the company.”