Presenting a diverse range of event types: performances, touring shows, weddings, and corporate functions, in a way that is easy to navigate.
Scarborough Spa
A CMS-driven website integrated with Ticketmaster, supporting events, ticketing, and audience interaction for a high-traffic venue.
Scarborough Spa hosts a diverse range of performances, touring shows, weddings, award ceremonies, and corporate events throughout the year, each requiring clear, accurate, and up-to-date information for visitors planning a visit or booking tickets.
The website is a primary touchpoint for audiences and event-goers, so it needed to present that programme clearly across different event types while connecting directly with Ticketmaster for the booking journey.
The internal team also needed a flexible, manageable CMS so content could be updated quickly without technical dependency, particularly important during busy event periods.
Presenting a diverse range of event types: performances, touring shows, weddings, and corporate functions, in a way that is easy to navigate.
Integrating Ticketmaster so the booking journey from the website to ticket purchase is smooth and reliable.
Supporting high-traffic periods around major events without degraded performance.
Providing an internal CMS that allows non-technical staff to manage content, events, and listings independently.
Ensuring the public-facing booking journey remains reliable and clearly structured.
Balancing usability for a broad public audience with the performance demands of a high-traffic venue site.
A flexible content management system gives the internal team full control over events, listings, and page content without development involvement for routine updates.
The website integrates directly with Ticketmaster so visitors can proceed from event discovery to ticket purchase without leaving the Scarborough Spa brand experience.
Events are presented through a clear, structured format with detail pages covering performance information, dates, and ticketing.
The site accommodates performances, touring shows, weddings, and corporate hire within a single navigable structure.
The site is built to work reliably across devices and to sustain traffic during peak booking periods.
The design reflects the character and history of the venue while meeting the expectations of a modern events audience.
Events across different types are presented clearly and navigably for a broad public audience.
The Ticketmaster integration provides a reliable path from event listing to completed booking.
Visitors can find, explore, and book events with fewer steps and greater confidence.
The internal team manages the programme, listings, and site content independently through the CMS.
The site performs consistently during high-traffic periods around major events.
Collaboration
Marketing and design support delivered in partnership with Keep Digital.
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