Complex engineering calculations were required for product selection and were difficult to complete without specialist knowledge.
Ellis Patents
A website and engineering calculator enabling accurate cable cleat selection, improving usability for customers and supporting technical sales processes.
Ellis Patents manufactures cable cleats used in critical infrastructure projects where product selection must reflect the specific installation environment, cable arrangement, and fault current conditions.
Selecting the correct cleat requires precise engineering calculations. Previously, this depended on manual interpretation and specialist knowledge, making it harder for customers to specify products with confidence and slowing the path from enquiry to decision.
The objective was to simplify a complex technical decision without diluting the engineering accuracy customers rely on when specifying products for live projects.
Complex engineering calculations were required for product selection and were difficult to complete without specialist knowledge.
Customers found it harder to choose the correct cleat confidently when decisions relied on manual interpretation.
Manual processes slowed down specification, technical support, and sales progression.
Technical product data needed to be presented clearly without oversimplifying the engineering detail.
The platform had to support both engineering users and commercial users working toward the same decision.
Product data, calculation logic, and website experience needed to stay aligned as the product range evolved.
A public-facing website structured for technical product exploration and easier navigation across the Ellis Patents range.
A custom cable cleat calculator applies the relevant engineering rules to the user's configuration and installation conditions.
Product data and configuration logic are organised so calculations and product information remain connected.
The interface reduces the friction of complex engineering inputs while keeping the decision process explicit and credible.
Users receive calculation outputs and recommended product direction immediately from the entered data.
Calculator outputs align with website product content so the user can move from decision support into product information without context switching.
The system is built to support product range expansion and ongoing updates to product information and configuration logic.
Engineering data and results are presented in a way that supports confident specification rather than obscuring the decision logic.
Engineers can move from technical input to an informed product choice more quickly.
Users can specify products with more confidence because the decision process is structured and transparent.
Less reliance on direct technical support for routine product selection and specification questions.
Product data, calculations, and sales progression now sit closer together in one connected experience.
Customers get a clearer route from technical requirement to product decision without unnecessary friction.
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