Supporting reseller customers with different technical setups, systems, and integration requirements.
Servertastic
An API-driven eCommerce platform enabling reseller customers to access products, pricing, and ordering through a scalable, integrated system.
Servertastic sells server and hosting products globally, with a significant part of the business serving reseller customers who need to access products and ordering through their own systems and workflows.
Standard eCommerce approaches were not sufficient. Resellers needed API access so their own platforms could retrieve pricing, place orders, and manage accounts programmatically without manual interaction.
The requirement was to build an eCommerce platform with a well-documented API layer alongside it, making the system accessible both directly through the UI and through integration with external reseller tools.
Supporting reseller customers with different technical setups, systems, and integration requirements.
Providing a reliable API alongside the eCommerce UI so resellers could automate ordering and account management.
Structuring product data and pricing in a way that worked cleanly for both direct and API-based access.
Integrating with third-party hosting platforms such as WHMCS used by resellers in their own workflows.
Ensuring the platform remained reliable and scalable as the reseller base grew.
Balancing technical depth for API users with usability for those accessing the platform directly.
A product-led eCommerce platform was developed to support ordering, account management, and product access for a global reseller customer base.
A documented API was built and maintained so resellers could retrieve pricing, place orders, and manage accounts programmatically from their own systems.
Product data, pricing, and configuration options are structured in a way that supports both direct browsing and API-based retrieval.
A plugin was developed for WHMCS so resellers using that hosting platform could integrate Servertastic products directly into their existing workflow.
Resellers can purchase and white-label Servertastic products, with the platform supporting the tooling and process around that.
Full documentation was produced and maintained so resellers could integrate reliably without depending on direct support.
The underlying platform is built to support a growing reseller base and increasing order volume over time.
Resellers can access products and ordering both through the platform UI and through API integration with their own systems.
API access reduces manual steps for resellers and improves the speed and reliability of their ordering workflows.
Product data and pricing are structured and accessible consistently across both direct and API-based use.
Documented API and platform tooling reduce the effort required for resellers to connect their own systems.
The system supports continued growth in reseller customers and order volume without structural re-engineering.
Need a platform that integrates with how your business actually works?
Talk to us about your systems →“Quite frankly amazing! I hired Askew Brook to develop our reseller system. They were able to communicate with all the relevant suppliers and providers to build a robust functioning system that handles thousands of requests a day. They are not only extremely knowledgeable in their programming skills but also have great commercial acumen. Providing us with a sounding board for all business decisions.”
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