Turning complex power system requirements into a tool customers could use without specialist support.
Dale Power Solutions
A website and calculation tool supporting energy and carbon estimation, helping customers understand system requirements and environmental impact.
Dale Power Solutions manufactures backup power systems used across a range of industries, with customers needing to understand options around system sizing, performance, and specification early in the buying process.
Alongside product selection, customers also need a clearer view of likely energy usage and carbon impact so environmental considerations can be assessed alongside technical requirements.
Previously, much of this depended on manual calculations and direct consultation, which created friction in the early stages of engagement and slowed down decision-making.
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Turning complex power system requirements into a tool customers could use without specialist support.
Allowing users to estimate both energy usage and carbon impact from a structured set of inputs.
Reducing reliance on manual calculations and consultation at the earliest stage of engagement.
Supporting both commercial and technical audiences within the same experience.
Presenting detailed calculation outputs in a way that remained clear and usable.
Integrating the calculator into a broader website journey rather than treating it as a disconnected tool.
A website was created to support product and system exploration for customers evaluating backup power solutions.
A tailored calculator was developed to estimate energy usage and carbon impact from structured user inputs.
The tool guides users through system configuration inputs so technical requirements can be translated into meaningful calculations.
Energy and carbon calculations are generated immediately, giving users a clearer picture of likely system impact.
Outputs are presented in a format designed to be understandable for commercial and technical users alike.
The calculator sits within the broader site experience so product content and decision tools support each other directly.
The solution provides a base that can expand over time as the product offering and supporting tools develop further.
Customers can assess likely system implications earlier and with less friction.
The process relies less on manual calculation and one-to-one consultation at the first stage.
Users gain a more immediate view of energy usage and environmental impact.
The experience works more clearly for both commercial and technical users.
Content and calculation tools align more directly with enquiry and specification decisions.
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Need to simplify complex system decisions?
Talk to us about your systems →“Askew Brook worked very closely with us throughout the entire process. Their experience and judgement proved vital and we're very happy with what the team produced. We had a tight turnaround and they met it.”
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