Communicating the charity's mission, progress, and story clearly to a wide audience unfamiliar with lobster conservation.
Whitby Lobster Hatchery
A website combining content, ecommerce, and donation functionality to support a charity focused on marine conservation and community engagement.
Whitby Lobster Hatchery is a charity working to regenerate an unused fish auction shed on the Whitby coastline, creating a marine discovery centre and lobster hatchery to protect the area's fishing heritage and conserve local lobster populations.
The website had a dual role: communicating the mission and progress of the project to visitors, supporters, and the wider community, while also enabling donations and supporting ecommerce as practical funding streams.
The platform needed to balance these functions without losing the character and purpose of the project, keeping storytelling, fundraising, and practical functionality working together rather than against each other.
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Communicating the charity's mission, progress, and story clearly to a wide audience unfamiliar with lobster conservation.
Supporting donations and fundraising in a way that is straightforward and trustworthy for first-time visitors.
Integrating ecommerce functionality without the platform feeling primarily commercial.
Creating clear user journeys for different visitor types: those wanting to learn, donate, or buy.
Managing content, products, and campaign updates through a CMS that the internal team could operate independently.
Keeping storytelling and practical functionality in balance throughout the site.
The site delivers the charity's story, project updates, and campaign content through a CMS that the team manages independently.
Visitors can donate directly through the platform, with a straightforward and trustworthy donation journey.
A shop enables the charity to sell products as an additional income stream, managed alongside the rest of the site content.
Campaign pages and updates are presented clearly, giving supporters a reason to return and stay engaged with the project's progress.
Visitors arriving to learn, donate, or buy are each given a clear path without friction or unnecessary cross-navigation.
The internal team can manage content, products, and donation settings through a straightforward admin interface.
The project's mission, progress, and story are communicated clearly to a broad audience.
Supporters can donate directly and confidently through a straightforward giving journey.
The shop provides an additional revenue source to support the charity's ongoing operations.
Campaign updates and storytelling content give people a reason to return and stay connected with the project.
The team manages content, products, and updates independently through the CMS.
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Collaboration
Design delivered in partnership with Fitzpatrick Design.
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